How Österreichischer Wirtschaftsverlag streamlined the production of 16 trade magazines with CX Fusion

Österreichischer Wirtschaftsverlag publishes 16 trade magazines covering industries ranging from construction and hospitality to automotive. And its publishing portfolio continues to grow.

Behind this success lies an increasingly complex production environment:

• Numerous freelance editors
• Multiple content sources
• A growing number of layout variations
• Parallel production for print and digital channels

Most remarkably, the entire production process is managed by a single production manager. With traditional InDesign-based workflows and manual production processes, scaling further simply wasn’t an option.

The Solution: A Centralized Publishing Platform

To support continued growth, Österreichischer Wirtschaftsverlag fundamentally redesigned its publishing workflow with CX Fusion. Today, all production processes are centralized within a single platform.

The New Workflow

• Content is created directly in multiple WordPress systems.
• All content sources are consolidated in CX Fusion.
• Planning, workflow management, and production are coordinated through the central Planner.
• Automated templates generate magazine pages with minimal manual intervention.

The result is a seamless digital publishing workflow—from content creation to finished magazine pages.

“Simply Brilliant” – Complete Control with the CX Fusion Planner

At the heart of the new workflow is the CX Fusion Planner.

It provides a complete overview of every publication:

• All magazines and issues at a glance
• Visual page previews, including advertisements
• Clear status tracking throughout the entire production process

“The Planner is simply brilliant.”

Johannes Pufler
Print Production Manager, Österreichischer Wirtschaftsverlag

What was once a fragmented production process can now be managed centrally with full transparency.

Efficiency Redefined

Today, CX Fusion automates a wide range of production tasks:

• Metadata, including issue numbers, is maintained automatically.
• Content flows directly from the CMS into page layouts.
• Templates ensure consistent page structures across all publications.

The result is not only significant time savings but also a substantial reduction in manual errors that previously occurred throughout the production process.

From Manual Production to Scalable Workflows

One of the most significant outcomes is that the production of all 16 trade magazines can now be coordinated by a single production manager.

At the same time, the workflow remains highly flexible:

• Individual layout adjustments whenever required
• Publication-specific variants for print and digital
• A continuously expanding template library

As the publishing portfolio grows, the production process scales with it.

Print and Digital—Working Together

Thanks to the seamless integration with WordPress, content can be reused efficiently across multiple channels.

That means:

• Create content once and publish it across multiple channels.
• Produce channel-specific variants only when necessary.
• Eliminate duplicate content maintenance.

Instead of managing separate workflows, print and digital publishing now work together seamlessly.

The Results

With CX Fusion, Österreichischer Wirtschaftsverlag has:

• Centralized its entire publishing workflow
• Dramatically reduced manual production effort
• Minimized production errors
• Created a scalable foundation for future growth

As publishers face increasing pressure to produce more content with limited resources, centralized and automated publishing workflows have become a decisive competitive advantage.

Want to discover the potential in your own print production?