by heiko.bichel | Sep 21, 2025 | Nicht kategorisiert
Traditional Google searches are losing relevance. AI-driven searches with ChatGPT & Co. are reshaping user behavior, while Google itself is pushing zero-click searches through AI-generated summaries. As a result, external links are clicked less frequently. For...
by heiko.bichel | Jul 28, 2025 | Nicht kategorisiert
The use of artificial intelligence (AI) is spreading rapidly in newsrooms around the world. It’s not just about automation, it’s about supporting journalistic work, processing large volumes of data more efficiently, and improving research and production workflows....
by heiko.bichel | Apr 2, 2025 | Nicht kategorisiert
Scrollytelling is a unique form of multimedia storytelling that guides users interactively through a narrative as they scroll. In contrast to static articles, the content unfolds dynamically: texts, images, videos and animations appear piece by piece and create...
