Data Privacy

As a user of our website, this privacy policy provides you with all the necessary information about how, to what extent, and for what purpose we or third-party providers collect and use your data. The collection and use of your data strictly adhere to the provisions of the EU General Data Protection Regulation (EU-GDPR) and the Federal Data Protection Act (BDSG). We are particularly committed to the confidentiality of your personal data and therefore strictly operate within the boundaries set by legal requirements. The collection of personal data is voluntary whenever possible. We only share this data with third parties with your explicit consent. We consistently ensure high security by using SSL encryption.

1. Information, Deletion, Blocking

You are entitled to free information at any time about your personal data stored by us, its origin, the recipient, and the purpose of data collection and processing. You also have the right to request the correction, blocking, or deletion of your data. Exceptions are data that must be retained due to legal regulations or are required for proper business transactions. To ensure that a data block can be implemented at any time, data is held in a block file for control purposes. If data is not subject to a legal archiving obligation, we delete your data upon request. If the archiving obligation applies, we block your data. For all questions and concerns about the correction, blocking, or deletion of personal data, please contact our data protection officer using the contact details provided in this privacy policy or the address listed in the imprint.

2. Server Log Files

Server log files consist of anonymized data collected when you access our website. This information does not allow us to identify you personally but is technically necessary to deliver and display our content. Data such as the date and time of access, the data volume transferred, the browser and version used, the operating system, and your IP address in anonymized form (i.e., incomplete storage of the IP address to prevent identification) are recorded.

3. Cookies

This website complies with the obligation to inform about the use of cookies. By using cookies, websites can become more user-friendly, efficient, and secure. Text files containing information points based on user activity are temporarily stored in the user’s browser. Preferences and settings for websites can thus be defined and stored. Stored cookies can be viewed and managed for each website:

Chrome: Click on the lock icon (for SSL-certified pages) or the information icon (i) next to the address bar. Select Cookies to view and manage them.

Firefox: Click the icon next to the web address. Follow the dropdown menu to the right and select “More Information.” Cookie management is found under “Privacy & Chronology.”

Internet Explorer: Click the gear icon, then “Extras” > “Internet Options.” Click the “Privacy” tab. Under Settings, find the “Advanced” section for cookie management options.

By storing cookies, this homepage allows for content and structural adjustments to individual visitor needs. Website settings are stored temporarily and retrieved upon a return visit. With the application of GDPR 2018, webmasters are required to follow the General Data Protection Regulation as published at //eu-datenschutz.org/ and inform users about data collection and evaluation. The legality of processing is based on Chapter 2, Article 6 of GDPR.

4. SSL Encryption

Our website uses SSL encryption to transmit confidential or personal content from our users. This encryption is activated, for example, for inquiries that you send to us via our website. Please ensure that SSL encryption is enabled on your end for relevant activities. The encryption is easy to recognize: the browser address bar changes from “//” to “//.” Data encrypted via SSL cannot be read by third parties. Only transmit your confidential information when SSL encryption is activated and contact us in case of doubt.

5. Use of Matomo

We use Matomo for web analysis and statistical evaluation of website usage, a service provided by InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand, NZBN 6106769 (“Matomo”) using cookie technology. Matomo is deactivated when you visit our website. Your user behavior is only recorded anonymously upon your active consent. Cookies are used for this purpose. The information generated by the cookie about website usage is summarized in pseudonymized user profiles. The information is used to evaluate website usage and enable demand-oriented website design.

Matomo records the following information by default: user IP address, date and time of the request, page title viewed, URL of the accessed page, referring URL, screen resolution, time zone, files clicked and downloaded, links clicked to external domains, page generation time, user location (country, region, city), primary browser language, and user agent of the browser used.

No information is shared with third parties. In no case will the IP address be linked to other user-related data. The IP addresses are anonymized, making identification impossible (IP masking). For more information on Matomo’s terms of use and privacy regulations, visit: //matomo.org/matomo-cloud-privacy-policy/.

6. Newsletter via Brevo

This website uses Brevo for newsletter distribution. Provider: Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany. Brevo is a service for organizing and analyzing newsletter campaigns. The data you provide for the newsletter is stored on Sendinblue GmbH servers in Germany.

Data analysis via Brevo

Brevo allows us to analyze newsletter campaigns. For instance, we can determine whether a newsletter message was opened and which links were clicked. If you do not want Brevo to analyze your data, unsubscribe from the newsletter. A corresponding link is provided in every newsletter message. More information on Brevo’s functions can be found at: https://www.brevo.com/de/newsletter-software/.

Legal basis

The data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent at any time without affecting the legality of the processing carried out up to the revocation.

7. Data Processing with Leadfeeder

We use the Leadfeeder service provided by Liidio Oy, Mikonkatu 17 C, 00100 Helsinki, Finland, on our website.

Leadfeeder enables us to analyze visits from companies to our website. For this purpose, among other things, IP addresses of website visitors are processed and matched with publicly available company information in order to identify visiting companies. In this context, additional usage data (such as visited pages, date and duration of the visit) may also be processed.

Processing is carried out exclusively on the basis of your consent in accordance with Art. 6(1)(a) GDPR, which you can provide via our consent tool. You can withdraw your consent at any time with effect for the future.

The collected data is used to improve our website as well as to analyze and optimize our marketing and sales activities.

Further information on data processing by Leadfeeder can be found at:
https://www.leadfeeder.com/privacy/

8. Google Tag Manager

We use Google Tag Manager provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).

Google Tag Manager is used to manage and deploy tracking and analytics tools on our website. Google Tag Manager itself does not process personal data, but it enables the integration and control of services that may process personal data.

The use of Google Tag Manager and the execution of tags managed via it are based exclusively on your consent in accordance with Art. 6(1)(a) GDPR. Google Tag Manager and the associated tags are only activated after you have given your consent via our consent tool for the respective category (e.g. “Marketing”).

You can withdraw your consent at any time with effect for the future.

Further information can be found at:
https://policies.google.com/privacy

9. Google Ads Conversion Tracking

We use Google Ads Conversion Tracking, a service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).

Conversion tracking is implemented via Google Tag Manager. The corresponding tracking tags are only activated after you have given your consent to the “Marketing” category via our consent tool.

After clicking on a Google ad, a cookie may be set on your device that enables us to analyze the use of our website. This allows us to determine whether users have performed certain actions (e.g. contact requests or bookings).

In this context, personal data such as the IP address and information about your usage behavior may be processed.

Processing is carried out exclusively on the basis of your consent in accordance with Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future.

The collected data may be transferred to servers of Google in the USA. Google uses standard contractual clauses approved by the European Commission.

Further information can be found at:
https://policies.google.com/privacy

10. Registration for the ppiDays

Within our website, we integrate functions and content of the service pretix, provided by rami.io GmbH, Berthold-Mogel-Straße 1, 69126 Heidelberg, Germany. This includes a ticket shop, which is embedded via a JavaScript widget.

When you purchase a ticket, pretix uses a technically necessary cookie to enable the ordering process and to associate your shopping cart with your browser. This cookie is set as soon as you interact with the widget.

pretix does not store IP addresses, browser information, or other unnecessary metadata beyond the duration of your request.

For more information on data protection at pretix, please visit:
https://pretix.eu/about/de/privacy

11. Appointment scheduling with Calendly

On our website, you have the option to schedule appointments via the Calendly service provided by Calendly LLC, 271 17th St NW, Atlanta, GA 30363, USA.

When you click on the booking link, you will be redirected to the Calendly website. Personal data (such as your name, email address, and any additional information you provide) will only be processed there as part of the scheduling process.

Please note that data may be transferred to servers of Calendly in the USA. Calendly uses standard contractual clauses approved by the European Commission for data transfers to the USA.

Further information can be found at:
https://calendly.com/privacy

12. Contact

For questions about this privacy policy, please contact:

Data Protection Officer

Dirk Behrsing
+49 431 5353 297
Deliusstraße 10, 24114 Kiel
datenschutz@ppimedia.de